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About me

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UX case study and redesign

UX case study and redesign

Moje ING

Moje ING

Moje ING is a mobile banking application designed to provide seamless banking experiences for ING Bank customers.

Moje ING is a mobile banking application designed to provide seamless banking experiences for ING Bank customers.

Project overview

Project overview

My idea of the redesign project of Moje ING focused on addressing issues with an overloaded interface and complicated paths for performing basic tasks, such as making a transfer. The main goal was to create a more intuitive and efficient banking application that would allow users to complete common banking operations, like transfers or checking their balance more quickly and easily.

My idea of the redesign project of Moje ING focused on addressing issues with an overloaded interface and complicated paths for performing basic tasks, such as making a transfer. The main goal was to create a more intuitive and efficient banking application that would allow users to complete common banking operations, like transfers or checking their balance more quickly and easily.

Client

Concept work

Duration

4 months

Year

2024

Tools used

Problem statement

Problem statement

Based on research findings from competing banking applications (PEKAO, mBank, Alior Bank, Revolut) and user interviews, I have identified the following key issues:


Unintuitive home screen – an overload of elements on a single screen made it difficult for users to locate the app’s most important features.


Complicated transfer process – users experienced difficulties completing the transfer process, which was not user-friendly or intuitive. When it came time to confirm the transaction, the "confirm" button was hidden and only became visible after scrolling down, which was confusing for many users and caused problems. Additionally, there was a lack of clear information summarizing the entire transaction.


Limited access to frequently used features – some popular functionalities were deeply buried within the app’s structure, making them hard to reach.

Based on research findings from competing banking applications (PEKAO, mBank, Alior Bank, Revolut) and user interviews, I have identified the following key issues:


Unintuitive home screen – an overload of elements on a single screen made it difficult for users to locate the app’s most important features.


Complicated transfer process – users experienced difficulties completing the transfer process, which was not user-friendly or intuitive. When it came time to confirm the transaction, the "confirm" button was hidden and only became visible after scrolling down, which was confusing for many users and caused problems. Additionally, there was a lack of clear information summarizing the entire transaction.


Limited access to frequently used features – some popular functionalities were deeply buried within the app’s structure, making them hard to reach.

Project goals

Project goals

Simplify the main screen interface by focusing on the most essential features.

Reduce the number of steps required to complete a money transfer.

Improve the app’s information architecture and navigation.

Enable users to access key features from any level within the app.

Simplify the main screen interface by focusing on the most essential features.

Reduce the number of steps required to complete a money transfer.

Improve the app’s information architecture and navigation.

Enable users to access key features from any level within the app.

Solution

Solution

Improved navigation and a straightforward interface ensure a smooth and enjoyable experience when using all of the app's features.


I redesigned the main screen to keep the most important functionalities within easy reach.


In the menu bar, I replaced the "Offer" button with "Products" to ensure users have access to their banking products from any level of the application, while banking offers were moved to the "Services" section.


I streamlined the transaction process to make it more user-friendly and intuitive.

Improved navigation and a straightforward interface ensure a smooth and enjoyable experience when using all of the app's features.


I redesigned the main screen to keep the most important functionalities within easy reach.


In the menu bar, I replaced the "Offer" button with "Products" to ensure users have access to their banking products from any level of the application, while banking offers were moved to the "Services" section.


I streamlined the transaction process to make it more user-friendly and intuitive.

Research process and analysis

Research process and analysis

Market research - I analyzed competitor banking apps (mBank, Revolut, PEKAO, Alior Bank) identifying common features and gaps. Researched industry trends, and customer expectations


User interviews - I conducted in-depth interviews with 5 users


User research - I identified common pain points, usability issues, and customer

User personas - Based on the research, I created two main personas: Zuzanna (a 20 year old student) and Dawid (a 37 year old sales manager).

Market research - I analyzed competitor banking apps (mBank, Revolut, PEKAO, Alior Bank) identifying common features and gaps. Researched industry trends, and customer expectations


User interviews - I conducted in-depth interviews with 5 users


User research - I identified common pain points, usability issues, and customer

User personas - Based on the research, I created two main personas: Zuzanna (a 20 year old student) and Dawid (a 37 year old sales manager).

Design process

Design process

Research & Discovery 🔎

Market research: Analyzed competitor banking apps (mBank, Revolut, PEKAO, Alior Bank) industry trends, and customer expectations


Conducted in-depth interviews with 5 users


User research: Identified common pain points, usability issues, and customer feedback on the existing app

Ideation & Concept Development 💡

Generated new ideas to enhance user experience and improve banking workflows


Feature prioritization: Identified key improvements such as better navigation, transaction categorization


User flow mapping: Defined key user journeys like account overview and money transfers

Defining requirements 🎯

User personas: Based on the research I created two user personas for different types of banking users (Zuzanna and Dawid)


Use cases & user journeys: Mapped how users will interact with the app


Feature list: Defined the key functions and operations in a banking application

Wireframing 📋

Low-fidelity wireframes: Sketched early wireframes to establish layout and structure


Early usability testing - Validated navigation and workflows before high-fidelity design

UI/UX Design 🚀

High-fidelity mockups: I designed pixel-perfect screens with enhanced UI elements and branding consistency


Microinteractions & Animations: I implemented animations for smoother transitions (button feedback, loading states)

Prototype testing 🕹

Functional testing: I verified that all features function correctly and behave as expected.


Usability testing: I gathered user feedback to refine the design, improve navigation, and resolve usability issues

User personas

User personas

Zuzanna

Zuzanna

Age

20

Status

Single

Ocupation

Psychology student

Location

Wrocław, Poland

Tech savy

High

About

Zuzanna is passionate about psychology and plans to study abroad next year. She is also concerned about managing her student loans and looks for ways to optimize her finances.

Goals

Save money for a study abroad program in Italy next year

Motivations

Financial education

Needs

Savings accounts

International transaction account

Frustations

Finding user-friendly tools to manage and grow savings

Complicated banking interfaces

Dawid

Dawid

Age

37

Status

Married

Ocupation

Sales manager

Location

Łódź. Poland

Tech savy

Moderate

About

Dawid spends a lot of time traveling for work. He values efficiency and needs a banking app that’s simple and reliable for his daily needs.

Goals

Learn to better manage expenses and have the ability to make transfers from various accounts at any convenient moment.

Motivations

Time-saving tools

Seamless integration

Needs

Quick payments for daily commuting expenses (e.g., transport, groceries).

Ability to easily send money to family members.

Clear and simple app layout for busy schedules.

Frustations

Delays in payment transfers.

Limited mobile banking features for traveling.

Before and after

Before and after

Before

After

Before

After

Before

After

Before

After

User flow - transfer

User flow - transfer

I tried to make the transfer process as simple and intuitive as possible for users.

I tried to make the transfer process as simple and intuitive as possible for users.

Transaction flows

Transaction flows

Own transfer flow

Own transfer flow

External transfer flow

External transfer flow

Information architecture

Information architecture

Final design

Final design

Start/log in

Home

Products

Cards

Savings

Transactions

BLIK

Others

What I have learned?

What I have learned?

Redesigning the banking app taught me how complex the transfer process is and how many factors influence the final user experience. An equally important takeaway from the entire project was realizing how crucial it is to design each step in a way that makes it clear to the user what to do next (e.g., feedback about an incorrect account number), and how important it is to focus equally on the sad path as well as the happy path.

Redesigning the banking app taught me how complex the transfer process is and how many factors influence the final user experience. An equally important takeaway from the entire project was realizing how crucial it is to design each step in a way that makes it clear to the user what to do next (e.g., feedback about an incorrect account number), and how important it is to focus equally on the sad path as well as the happy path.

Marta Kuba

All rights reserved © Marta Kuba 2025

About me

Projects

Contact

martaa.kubaa@gmail.com

Linked In

Marta Kuba

All rights reserved © Marta Kuba 2025

About me

Projects

Contact

martaa.kubaa@gmail.com

Linked In

Marta Kuba

All rights reserved © Marta Kuba 2025

About me

Projects

Contact

martaa.kubaa@gmail.com

Linked In