Client
Concept work
Date
July 2025
Tools used
Research & Discovery 🔎
Market research: I analysed competitors websites in terms of industry standards to identify common features, key functionalities, and to compare site structure and user panels.
Comparative analysis - I have made a comparative analysis of popular websites.
User research - I identified target audience,common pain points, and usability issues.
Defining requirements 🎯
User personas: Based on the research I created two user personas for different types of real estate website users (Julia - 37 years old Real estate Seller, and Maria 32 years old marketing specialist looking for her first home) and I defined key features for both of them.
Use cases & user journeys: Mapped how two different type of users will interact with the website
Feature list: Defined the key features and operations for sellers, buyers, and renters, aligning them with business requirements.
Concept 🏠
Gathered all inspirations and created a mood board.
Created a sitemap with low fidelity wireframes focusing on intuitive navigation
UI Design 🚀
High-fidelity mockups: I designed pixel-perfect screens using icons from Material Design Kit
Prototype and testing 🕹
Functional testing: I verified that all features function correctly and behave as expected.
I tested the prototype with 3 users and applied amendments
Age
37
Ocupation
Real estate seller
Location
Warsaw, Poland
Tech savy
High
About
Julia is an experienced real estate seller based in Warsaw. She manages several residential properties and is looking to streamline the selling process using digital platforms. Julia values efficiency and wants to ensure her listings reach the right buyers quickly. She is proactive about learning new technologies that can help her achieve better sales outcomes.
Goals
Sell her properties quickly and at optimal prices.
Attract serious, qualified buyers with minimal effort.
Present her listings professionally with high-quality visuals.
Motivations
Achieving the best possible sale price for her properties.
Saving time through efficient, user-friendly online tools.
Needs
Easy-to-use platform for listing and managing properties.
Access to real-time market analytics and pricing suggestions.
Frustations
Platforms with complicated or lengthy listing processes.
Lack of feedback or visibility into buyer interest.
Difficulty reaching the right target audience for her listings
Age
37
Ocupation
Marketing specialist
Location
Poznań, Poland
Tech savy
Medium
About
Maria is a first-time homebuyer searching for a modern apartment in Poznań’s city center. She balances a busy work schedule with house hunting and relies heavily on online tools. Maria values trustworthy information and visual clarity but feels overwhelmed with a large number of advertisements.
Goals
Find a move-in-ready property within her budget.
Easily compare properties based on location, amenities, and pricing.
Schedule viewings quickly without lengthy back-and-forth.
Motivations
Building long-term stability through homeownership.
Minimizing stress with a streamlined buying process.
Gaining confidence through transparent data (e.g., neighborhood safety, price history)
Needs
Intuitive search with custom filters (price, bedrooms, proximity to public transport).
High-quality visuals
Simple agent contact options
Frustations
Irrelevant listings: Wastes time on properties outside her budget/location.
Poor media: Blurry photos or lack of virtual tours make it hard to evaluate.
Hidden costs: Unexpected fees or unclear pricing breakdowns.