Client
Concept work
Date
March 2025
Tools used
I increased visual hierarchy through contrast, font weights, and sizes.
I improved field labels and interactions for better usability.
The layout was balanced, by adding more space to the design.
I enhanced accessibility with better color contrast and focus states.
I provided clear CTAs.
Time selection was changed with more clear options.
Research & Discovery 🔎
Market research: Studying competitors designs for inspiration and industry standards
Conducted in-depth interviews with 10 users
Strategy & Planning📝
Defining goals and problems solutions
Brainstorming & Sketching – Generating ideas based on research findings and defined problems
Wireframing 📋
Low-fidelity wireframes: Sketched early wireframes to establish layout and structure
Early usability testing - Validated navigation and workflows before high-fidelity design
UI Design 🚀
High-fidelity mockups: Creating detailed screens that align with the branding and UI components
Design system: Establishing colors, typography, icons and accessibility
Prototype and testing 🕹
Creating clickable prototype with basic interactions to test navigation flows
Implementing transitions and interactive elements
Prototype usability testing