Research & Discovery 🔎
Market research: Analysed popular healthcare apps (Patient Portal, ZnanyLekarz, Medicover Online) identifying common features and gaps. Researched industry trends, and customer expectations.
Problem definition - Identifying key healthcare challenges for users.
Defining requirements 🎯
User personas: Creating personas to represent different types of healthcare app users.
Use cases & user journeys: Mapping how users will interact with the app.
Feature list: Defining must-have and nice-to-have features (e.g. appointment scheduling, test results, prescriptions).
Ideation & Concept Development 💡
Brainstorming & Sketching – Generating ideas based on research findings.
Solution mapping – Identifying innovative features to address healthcare issues.
Initial user flows – Defining basic navigation and user interactions (e.g. doctor appointment).
Wireframing 📋
Medium-fidelity wireframes: Sketching early wireframes to establish layout and structure.
Early usability testing - Validating navigation and workflows before high-fidelity design.
UI/UX Design 🚀
High-fidelity mockups: I designed light interface with pastel colors, using "Figtree" font for maximum readability.
I created a design system based on two vibrant colors (turquoise and purple), ensuring that the CTAs are easy to spot and read, even for older users or those with impaired vision.
I aimed to make the app design consistent, without any surprising elements, so that older users could navigate it easily.
Microinteractions & Animations: I implemented animations for smoother transitions (button feedback, loading states).
Prototype testing 🕹
Functional testing: I verified that all features function correctly and behave as expected.
Usability testing: I gathered user feedback to refine the design, improve navigation, and resolve usability issues
Beata
Age
72
Status
Married
Ocupation
Retiree
Location
Gdańsk, Poland
Tech savy
Relies on help for complex digital tasks
About
Beata is a 72 year old retiree who lives with her husband and cat in a quiet neighborhood near beach. She has basic comfort with technology, using her smartphone mainly for calls, texting, and checking Facebook. Beata manages chronic conditions like rheumatism and high cholesterol. She prefers tools that help her stay organized and independent. Though not fully confident with complex apps, she’s eager to learn when the interface is simple and intuitive. Her daughter visits weekly and often helps with tech related tasks.
Goals
Track pain levels and medication usage over time
View and understand lab results and provider messages
Have an emergency plan easily accessible
Motivations
Being able to enjoy time with her grandkids without health worries
Learning new skills to keep her mind sharp
Avoiding unnecessary doctor visits or hospital stays
Needs
Easy access to doctor reviews and ratings
Book appointments and manage prescriptions remotely
Access health records
Frustations
Unclear instructions or medical terms she doesn’t understand
Apps that update and change layout frequently
Difficulty typing or tapping small buttons
Feeling overwhelmed by too many features at once
Age
45
Status
Married, father of two (6 and 12 years old)
Ocupation
Supply Chain Management Specialist
Location
Łódź, Poland
Tech savy
Moderate
About
Piotr is a 45 year old healthy individual who is dedicated to managing his health. With a busy career and family responsibilities, he seeks an efficient way to track his medical appointments, vaccinations, and overall well-being. Piotr needs a solution that allows easy access to his health records, helps him stay on top of upcoming appointments.
Goals
Support his children's health while balancing his professional and family life
Keep track of medical history and appointments
Motivations
Maintaining health to support his career and family
Needs
Integration with electronic health records
Easy access to prescription history
Alerts for upcoming appointments
Frustations
Managing multiple doctor appointments
Keeping track of medical records
Coordinating care between different specialists
